Free Resources

Free Guides, Templates & Tools

Practical resources to help you grow your business online — checklists, guides, and templates used by our team and clients.

ChecklistPDF

Complete SEO Checklist for Ghana Businesses

A step-by-step checklist covering technical SEO, on-page optimisation, and local search — specifically for Ghanaian businesses.

8 pages
TemplateGoogle Doc

Website Project Brief Template

Capture all the information your developer needs before starting. Fill in this template to avoid costly scope changes.

4 pages
GuidePDF

Digital Marketing Budget Guide

How to allocate your marketing budget across SEO, paid ads, social media, and email — with real benchmarks for Ghanaian SMEs.

12 pages
TemplateExcel / Google Sheets

Social Media Content Calendar

A 90-day content calendar template for Facebook and Instagram. Pre-built with post categories and scheduling tips.

3 tabs
GuidePDF

Beginner's Guide to Google Ads in Ghana

Everything you need to run your first Google Ads campaign — from account setup to bidding strategy and tracking conversions.

16 pages
TemplateGoogle Doc / HTML

Email Marketing Starter Templates

5 ready-to-use email templates: Welcome email, promotional email, newsletter, abandoned cart, and re-engagement.

5 templates
ChecklistPDF

Brand Identity Worksheet

Define your brand voice, values, target audience, and visual style with this structured worksheet.

6 pages
GuidePDF

Website Speed Optimisation Guide

Why page speed matters and how to fix common issues — without a developer. Includes free tools for testing.

10 pages

Need More Than a Template?

Let our team build and execute the strategy for you.